Bombay Musk
Co-Founder
Bombay Musk is a luxury car perfume brand that sells organic, chemical and alcohol free car perfumes for people who love luxury and their steeds. We aim to become the #1 organic car perfume brand in the coming year and have been working tirelessly to achieve that goal.
My background with cars
Ever since I was 5 and could read, I’ve been able to tell what car it is from afar with a glimpse. That’s who I am, a through and through car enthusiast. In the past 7 years, I’ve driven over 500k kilometers across 5 different countries and in some of the world's most difficult terrains. I love cars and I understand them, and the people who drive them, and the emotion that is attached with them.
My background with e-commerce
When I was 13, I built my first e-commerce business that solved problems for rural communities across India by providing them with access to electronic goods at prices that were affordable and 10x cheaper than their local markets. The business made over 80k in a span of 3 years working across ecommerce platforms like eBay, Flipkart, Amazon, Snapdeal, Shopclues, building supply chains and employing people all over the country remotely in 2012 when remote work was unheard of.
My love for building
I’ve been a builder since ages, I just love creating. I've built B2B SaaS products, B2C Products, E-Commerce Solutions, Automation Solutions, Customer Service Chat-Bots and can build just about anything under the sun. One time I dismantled an RC car and tried to use its parts to build a helicopter, I failed, but in my defense, I was only 7. So it was a no brainer when the opportunity striked to build a business again!
Identifying a market gap
In our research, we found that there was not a single player that was selling organic perfume without using any alcohol for disbursement and that there was a huge gap in the market. This research was done by reverse engineering reviews from common ecommerce platforms, keyword research through google ads and trying to look for organic brands for similar products with only one coming up that had 30 thousand organic hits every month, unaffordable pricing, bad packaging and an even worse user journey where you couldn’t even checkout without banging your head in the wall.
Testing the MVP quick
I don’t enjoy going all in without testing the waters first, so we built a website and kept it broken at places on purpose. I wanted to look at the user behavior and the willingness to buy the product. With a barebones social media presence, and a creative ad that we whipped out in a day, we launched our campaign and achieved a whopping 6x ROAS and a 5% conversion on our website. Our hypothesis was validated and now it was time to manufacture and launch!
Launching in less than 2 months
All of this process took a little under a month, could’ve been even faster if I was not juggling multiple priorities but all said and done, we are launching very soon. This is a brand that is built on pure love, product, passion for cars and the ability to sell! For now, I’ll leave you with a few glimpses of what our packaging looks like.
Projected revenue
Our projections for this business hover around 400K ARR in the first couple of months and $1M ARR in the first 6 months if we are able to scale operations perfectly, including automating 70% of the supply chain and optimizing the rest. We’re working very hard and aiming for the stars!
